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melef

Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right time.

Will this company end up failing as Amazon merges into the food/supermarket with their multi billion dollar acquisition of Whole Foods? Their IPO's price has went negative just in the first 2 days of trading.

comey_testify

No, Amazon did not enter Blus Apron's market which they seem to be merged in between many, and seem to be the only ones doing what they do. 

agsr

They are relying on a trend of people wanting to cook instead of eating out or ordering in. That trend is questionable longer term. Also amazon is blurring the line with their whole foods purchase, so I question if blue apron has a strong barrier to entry to he successful